| Summary: | Right now it can not be questionable that competition in banking industry
become more tight start from small scale bank up to big scale. Bank XXX is one of
private bank with big scale, get the effect so its position going down from second
place to third place because it is moved by BRI in 2008.
Fund product is owned by bank XXX is still good enough although it is already
supported by technology, network and marketing that are classified good enough,
bank XXX is still difficult to compete with big scale banks such as bank Mandiri, BRI
and BNI. Customers rather choose bank Mandiri, BRI and BNI to make saving so
bank XXX always make riset and observation in order to settle current competition.
Based on qualitative observation and external environment analysis with value
chain analysis and internal environment analysis with five competitive forces method
so it can be concluded that good saving product is saving product that fullfil criterias
such as can be accepted by every people grade, give several benefits in one saving
product, give security, pleasure & good interest rate and can be combined with other
saving products or credit produts.
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