ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO
The purpose of this study is to examine: (1) the influence of service on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, (2) the influence of price on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, dan...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| author | , Febry Normadian , Dr. Budi Santosa, M.Bus |
| author_facet | , Febry Normadian , Dr. Budi Santosa, M.Bus |
| author_sort | , Febry Normadian |
| collection | UGM |
| description | The purpose of this study is to examine: (1) the influence of service on debtor�s
satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit
Unit, (2) the influence of price on debtor�s satisfaction in PT. Bank Negara Indonesia
(Persero) Tbk. Purworejo Small Credit Unit, dan (3) the influence of product on
debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small
Credit Unit.
Samples are taken from 116 respondents who are debtors of Micro Small
Medium Enterprise in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small
Credit Unit. Sampling method use nonprobability with quota unproportional
sampling. Primary data obtained through a questionnaire using Likert Scale.
Analytical techniques used in this study is multiple regression analysis.
The results shows that the service, price, and product have a positive significant
impact to debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk.
Purworejo Small Credit Unit. Price became the most dominant factor affecting the
debtor�s satisfaction with the β value of 0,401, while the service becomes the lowest
impact factor on debtor�s satisfaction with the β value of 0,096. Product have an
impact to debtor�s satisfaction with the β value of 0,291. |
| first_indexed | 2024-03-13T22:52:43Z |
| format | Thesis |
| id | oai:generic.eprints.org:120397 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:43Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1203972016-03-04T08:36:42Z https://repository.ugm.ac.id/120397/ ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO , Febry Normadian , Dr. Budi Santosa, M.Bus ETD The purpose of this study is to examine: (1) the influence of service on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, (2) the influence of price on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, dan (3) the influence of product on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit. Samples are taken from 116 respondents who are debtors of Micro Small Medium Enterprise in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit. Sampling method use nonprobability with quota unproportional sampling. Primary data obtained through a questionnaire using Likert Scale. Analytical techniques used in this study is multiple regression analysis. The results shows that the service, price, and product have a positive significant impact to debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit. Price became the most dominant factor affecting the debtor�s satisfaction with the β value of 0,401, while the service becomes the lowest impact factor on debtor�s satisfaction with the β value of 0,096. Product have an impact to debtor�s satisfaction with the β value of 0,291. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Febry Normadian and , Dr. Budi Santosa, M.Bus (2013) ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60428 |
| spellingShingle | ETD , Febry Normadian , Dr. Budi Santosa, M.Bus ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO |
| title | ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR
PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO |
| title_full | ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR
PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO |
| title_fullStr | ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR
PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO |
| title_full_unstemmed | ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR
PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO |
| title_short | ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR
PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO |
| title_sort | analisis pengaruh pelayanan harga dan produk teriiadap kepuasan debitur pt bank negara indonesia persero tbk unit kredit kecil purworejo |
| topic | ETD |
| work_keys_str_mv | AT febrynormadian analisispengaruhpelayananhargadanprodukteriiadapkepuasandebiturptbanknegaraindonesiaperserotbkunitkreditkecilpurworejo AT drbudisantosambus analisispengaruhpelayananhargadanprodukteriiadapkepuasandebiturptbanknegaraindonesiaperserotbkunitkreditkecilpurworejo |