ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH
Statistically, the large number of Indonesian population which is moslem majority is economically a potential market. Sharia Life Insurance Industry is one of the growing industry that attract conventional Life insurance company to enter. competitive strength assessment The study starts with analyzi...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1797033360536633344 |
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| author | , Gogor Ariyo Wisnu Pradono, S. Si , Dr. Tarsisius Hani Handoko, M.B.A. |
| author_facet | , Gogor Ariyo Wisnu Pradono, S. Si , Dr. Tarsisius Hani Handoko, M.B.A. |
| author_sort | , Gogor Ariyo Wisnu Pradono, S. Si |
| collection | UGM |
| description | Statistically, the large number of Indonesian population which is moslem
majority is economically a potential market. Sharia Life Insurance Industry is one of
the growing industry that attract conventional Life insurance company to enter.
competitive strength assessment
The study starts with analyzing the main aspect of external condition which
are politic, economic,social,and technology.Then exploring the industrial
analysis,Driving forces, internal analysis and competitor analysis which include the
company profile and also key success factor. The tools used in this study are Five
Forces analysis &
Result of the study concludes that based on Competitive Strength Assessment
analysis of PT XYZ obtains score 7. 5 which head to head with Company B with score
7.75
Based on overall analysis it can be concluded that Multi channel strategy,
Marketing Communication and Infrastructure/Corporate Strategy that has been
implemented by PT XYZ are the competitive advantages of PT XYZ in order to be
able to compete in Sharia life insurance industry. |
| first_indexed | 2024-03-13T22:52:44Z |
| format | Thesis |
| id | oai:generic.eprints.org:120403 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:44Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1204032016-03-04T08:38:15Z https://repository.ugm.ac.id/120403/ ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH , Gogor Ariyo Wisnu Pradono, S. Si , Dr. Tarsisius Hani Handoko, M.B.A. ETD Statistically, the large number of Indonesian population which is moslem majority is economically a potential market. Sharia Life Insurance Industry is one of the growing industry that attract conventional Life insurance company to enter. competitive strength assessment The study starts with analyzing the main aspect of external condition which are politic, economic,social,and technology.Then exploring the industrial analysis,Driving forces, internal analysis and competitor analysis which include the company profile and also key success factor. The tools used in this study are Five Forces analysis & Result of the study concludes that based on Competitive Strength Assessment analysis of PT XYZ obtains score 7. 5 which head to head with Company B with score 7.75 Based on overall analysis it can be concluded that Multi channel strategy, Marketing Communication and Infrastructure/Corporate Strategy that has been implemented by PT XYZ are the competitive advantages of PT XYZ in order to be able to compete in Sharia life insurance industry. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Gogor Ariyo Wisnu Pradono, S. Si and , Dr. Tarsisius Hani Handoko, M.B.A. (2013) ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60434 |
| spellingShingle | ETD , Gogor Ariyo Wisnu Pradono, S. Si , Dr. Tarsisius Hani Handoko, M.B.A. ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH |
| title | ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH |
| title_full | ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH |
| title_fullStr | ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH |
| title_full_unstemmed | ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH |
| title_short | ANALISIS STRATEGI BERSAING PT XYZ DALAM INDUSTRI ASURANSI JIWA SYARIAH |
| title_sort | analisis strategi bersaing pt xyz dalam industri asuransi jiwa syariah |
| topic | ETD |
| work_keys_str_mv | AT gogorariyowisnupradonossi analisisstrategibersaingptxyzdalamindustriasuransijiwasyariah AT drtarsisiushanihandokomba analisisstrategibersaingptxyzdalamindustriasuransijiwasyariah |