EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA
Profit performance of PT Java Inti Sarana since the year 2008 � 2010 continues to decline. Management considers that this is caused by the difficulty of getting a reasonable project price. It is caused by a very high level of competition, where the construction sectoris included in the category of...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826046416788652032 |
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| author | , Hermawan Ardiyanto , Ertambang Nahartyo, Ph.D. |
| author_facet | , Hermawan Ardiyanto , Ertambang Nahartyo, Ph.D. |
| author_sort | , Hermawan Ardiyanto |
| collection | UGM |
| description | Profit performance of PT Java Inti Sarana since the year 2008 � 2010
continues to decline. Management considers that this is caused by the difficulty of
getting a reasonable project price. It is caused by a very high level of competition,
where the construction sectoris included in the category of perfect competition.
This has resulted inthe strategy taken by the bidders is the strategy of price
competition. Competition has reached the price competition very unnatural.
Seeing these conditions then the management decided to take steps to pursue
diversification strategies of new products. With consideration of the selected
range of precast concrete products as new products for the company.
Selection of precast concrete products is based on the consideration that
the sector is still close and related (related diversification) with the previous
business of construction services. Location proximity is assessed will simplify and
reduce business risk. Besides, the management assessed not many companies that
manufacture of precast concrete in the region of Yogyakarta and Central Java
maybe aspects that will make it easier to competeby relying on the location
proximity of the market. Besides that aspect of precast concrete market is still
very open, especially for Trans Java toll road, a primary consideration. After 2
(two) years running, the management needs toassess whether the diversification
that has been done to answer the problem that has been encountered, and how the
strategies that need to be done by the company in competing with precast concrete
companies that already existed before.
The results of the analysis showed that the factors that can be the key to
competitive success in the precast concrete industry is (1) the proximity to market,
(2) flexibility and service payment scheme, and (3) unloading service on project
site of the precast product. These aspects are wholly owned by PT Java Inti
Sarana. The results of the financial analysis also shows a very positive trend in
profitability aspect, and ROA after the company followed a strategy of
diversification. |
| first_indexed | 2024-03-13T22:52:46Z |
| format | Thesis |
| id | oai:generic.eprints.org:120411 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:46Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1204112016-03-04T08:38:45Z https://repository.ugm.ac.id/120411/ EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA , Hermawan Ardiyanto , Ertambang Nahartyo, Ph.D. ETD Profit performance of PT Java Inti Sarana since the year 2008 � 2010 continues to decline. Management considers that this is caused by the difficulty of getting a reasonable project price. It is caused by a very high level of competition, where the construction sectoris included in the category of perfect competition. This has resulted inthe strategy taken by the bidders is the strategy of price competition. Competition has reached the price competition very unnatural. Seeing these conditions then the management decided to take steps to pursue diversification strategies of new products. With consideration of the selected range of precast concrete products as new products for the company. Selection of precast concrete products is based on the consideration that the sector is still close and related (related diversification) with the previous business of construction services. Location proximity is assessed will simplify and reduce business risk. Besides, the management assessed not many companies that manufacture of precast concrete in the region of Yogyakarta and Central Java maybe aspects that will make it easier to competeby relying on the location proximity of the market. Besides that aspect of precast concrete market is still very open, especially for Trans Java toll road, a primary consideration. After 2 (two) years running, the management needs toassess whether the diversification that has been done to answer the problem that has been encountered, and how the strategies that need to be done by the company in competing with precast concrete companies that already existed before. The results of the analysis showed that the factors that can be the key to competitive success in the precast concrete industry is (1) the proximity to market, (2) flexibility and service payment scheme, and (3) unloading service on project site of the precast product. These aspects are wholly owned by PT Java Inti Sarana. The results of the financial analysis also shows a very positive trend in profitability aspect, and ROA after the company followed a strategy of diversification. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Hermawan Ardiyanto and , Ertambang Nahartyo, Ph.D. (2013) EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60442 |
| spellingShingle | ETD , Hermawan Ardiyanto , Ertambang Nahartyo, Ph.D. EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA |
| title | EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA |
| title_full | EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA |
| title_fullStr | EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA |
| title_full_unstemmed | EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA |
| title_short | EVALUASI STRATEGI DIVERSIFIKASI BETON PRACETAK PT JAVA INTI SARANA YOGYAKARTA |
| title_sort | evaluasi strategi diversifikasi beton pracetak pt java inti sarana yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT hermawanardiyanto evaluasistrategidiversifikasibetonpracetakptjavaintisaranayogyakarta AT ertambangnahartyophd evaluasistrategidiversifikasibetonpracetakptjavaintisaranayogyakarta |