EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA
The competition in today�s computer monitor industry in Indonesia requires the producers, distributors, to consistently be able to deliver the certain products according to the customer�s demand. There are a couple aspects considered by customer in choosing the right computer monitor for they ne...
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Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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author | , Matthan Benjamin Sartono , Dr. Fahmy Radhi, M.B.A. |
author_facet | , Matthan Benjamin Sartono , Dr. Fahmy Radhi, M.B.A. |
author_sort | , Matthan Benjamin Sartono |
collection | UGM |
description | The competition in today�s computer monitor industry in Indonesia
requires the producers, distributors, to consistently be able to deliver the certain
products according to the customer�s demand. There are a couple aspects
considered by customer in choosing the right computer monitor for they need such
as the price, the technology in the product, and the value that can be gained from
the product.
With the rapid development of information technology and accompanied
by the growing number of computer penetration in Indonesia, makes the
Information Technology market in Indonesia generally and computer monitor
market spesifically is a very interesting market. PT Elsiscom Prima Karya as the
distributor of Acer computer monitor has done many strategies in order to
increase its competitiveness and its consumer appeal by providing a computer
monitor that is technologically advanced and also environmental friendly, comes
in great design, and with a reasonable price.
This research was conducted to observe what strategy that has and is done
by the company. The research object is PT Elsiscom Prima Karya specifically in
the Acer computer monitor�s unit. The research data source are the management
of PT Elsiscom Prima Karya and the management of Galva Group. |
first_indexed | 2024-03-13T22:52:49Z |
format | Thesis |
id | oai:generic.eprints.org:120432 |
institution | Universiti Gadjah Mada |
last_indexed | 2024-03-13T22:52:49Z |
publishDate | 2013 |
publisher | [Yogyakarta] : Universitas Gadjah Mada |
record_format | dspace |
spelling | oai:generic.eprints.org:1204322016-03-04T08:40:45Z https://repository.ugm.ac.id/120432/ EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA , Matthan Benjamin Sartono , Dr. Fahmy Radhi, M.B.A. ETD The competition in today�s computer monitor industry in Indonesia requires the producers, distributors, to consistently be able to deliver the certain products according to the customer�s demand. There are a couple aspects considered by customer in choosing the right computer monitor for they need such as the price, the technology in the product, and the value that can be gained from the product. With the rapid development of information technology and accompanied by the growing number of computer penetration in Indonesia, makes the Information Technology market in Indonesia generally and computer monitor market spesifically is a very interesting market. PT Elsiscom Prima Karya as the distributor of Acer computer monitor has done many strategies in order to increase its competitiveness and its consumer appeal by providing a computer monitor that is technologically advanced and also environmental friendly, comes in great design, and with a reasonable price. This research was conducted to observe what strategy that has and is done by the company. The research object is PT Elsiscom Prima Karya specifically in the Acer computer monitor�s unit. The research data source are the management of PT Elsiscom Prima Karya and the management of Galva Group. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Matthan Benjamin Sartono and , Dr. Fahmy Radhi, M.B.A. (2013) EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60463 |
spellingShingle | ETD , Matthan Benjamin Sartono , Dr. Fahmy Radhi, M.B.A. EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA |
title | EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA |
title_full | EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA |
title_fullStr | EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA |
title_full_unstemmed | EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA |
title_short | EVALUASI STRATEGI BERSAING UNTUK PRODUK MONITOR KOMPUTER MERK ACER PADA PT ELSISCOM PRIMA KARYA |
title_sort | evaluasi strategi bersaing untuk produk monitor komputer merk acer pada pt elsiscom prima karya |
topic | ETD |
work_keys_str_mv | AT matthanbenjaminsartono evaluasistrategibersainguntukprodukmonitorkomputermerkacerpadaptelsiscomprimakarya AT drfahmyradhimba evaluasistrategibersainguntukprodukmonitorkomputermerkacerpadaptelsiscomprimakarya |