EVALUASI STRATEGI MEDIA SOSIAL PADA PT XL AXIATA
Social media is not only used by individuals but also organizations have aware it roles to engage their stakeholders: customer, employees and other related party. XL Axiata is a telecommunication company in Indonesia that have utilized social media to engage its costumers. The objective of this rese...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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