RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI
Distribution is one of key success in sales. But due to hard competition in the market of telecommunication industry, the implementation of conventional distribution strategy alone is not enough. Therefore we need the synergy between the concept of conventional distribution which has been run by PT...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |
| _version_ | 1797033368209063936 |
|---|---|
| author | , Muhammad R. Ferajab , Dr. Didi Achjari, M.Com. |
| author_facet | , Muhammad R. Ferajab , Dr. Didi Achjari, M.Com. |
| author_sort | , Muhammad R. Ferajab |
| collection | UGM |
| description | Distribution is one of key success in sales. But due to hard competition in the market
of telecommunication industry, the implementation of conventional distribution strategy alone is not enough. Therefore we need the synergy between the concept of conventional distribution which has been run by PT XYZ with the concept of internet marketing, so it can create new alternative distribution channel that is a virtual distribution. With the application of this virtual distribution concept, product of PT XYZ can reach a wider market with a more focused target, which is internet user. Implementation of this alternative distribution model has great potential to increase sales as well as deepen the product penetration. The synergy between the conventional distribution strategy with the affiliate internet marketing system is a business model that can be applied to optimize the utilization of the internet in increasing sales in the telecommunications industry, particularly in PT XYZ. |
| first_indexed | 2024-03-13T22:52:51Z |
| format | Thesis |
| id | oai:generic.eprints.org:120441 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:51Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1204412016-03-04T08:40:52Z https://repository.ugm.ac.id/120441/ RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI , Muhammad R. Ferajab , Dr. Didi Achjari, M.Com. ETD Distribution is one of key success in sales. But due to hard competition in the market of telecommunication industry, the implementation of conventional distribution strategy alone is not enough. Therefore we need the synergy between the concept of conventional distribution which has been run by PT XYZ with the concept of internet marketing, so it can create new alternative distribution channel that is a virtual distribution. With the application of this virtual distribution concept, product of PT XYZ can reach a wider market with a more focused target, which is internet user. Implementation of this alternative distribution model has great potential to increase sales as well as deepen the product penetration. The synergy between the conventional distribution strategy with the affiliate internet marketing system is a business model that can be applied to optimize the utilization of the internet in increasing sales in the telecommunications industry, particularly in PT XYZ. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Muhammad R. Ferajab and , Dr. Didi Achjari, M.Com. (2013) RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60472 |
| spellingShingle | ETD , Muhammad R. Ferajab , Dr. Didi Achjari, M.Com. RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI |
| title | RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI |
| title_full | RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI |
| title_fullStr | RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI |
| title_full_unstemmed | RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI |
| title_short | RANCANGAN MODEL PENERAPAN INTERNET MARKETING SEBAGAI STRATEGI DISTRIBUSI ALTERNATIF DI PERUSAHAAN TELEKOMUNIKASI |
| title_sort | rancangan model penerapan internet marketing sebagai strategi distribusi alternatif di perusahaan telekomunikasi |
| topic | ETD |
| work_keys_str_mv | AT muhammadrferajab rancanganmodelpenerapaninternetmarketingsebagaistrategidistribusialternatifdiperusahaantelekomunikasi AT drdidiachjarimcom rancanganmodelpenerapaninternetmarketingsebagaistrategidistribusialternatifdiperusahaantelekomunikasi |