RENCANA PENINGKATAN NILAI JUAL SALAK MELALUI PENDEKATAN NINE BUILDING BLOCKS SEBAGAI IMPLEMENTASI SOCIAL ENTREPRENEURSHIP (Studi pada Komunitas Petani Salak Turi Sleman, Daerah Istimewa Yogyakarta)
Indonesia is an agricultural country where the horticultural sub-sector is one of the industry with huge potential. Existing data suggest that local fruit native to Indonesia have difficulty to compete with imported fruit when viewed from the aspect of acceptability, affordability and availability....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | Indonesia is an agricultural country where the horticultural sub-sector is one
of the industry with huge potential. Existing data suggest that local fruit native to
Indonesia have difficulty to compete with imported fruit when viewed from the
aspect of acceptability, affordability and availability. The absorption of the
product is low when compared with imported fruit affecting the bargaining power
of farmers as producers of local fruit, especially salak which is the object of
research.
This study aims to make a plan for increasing the value of salak itself which
is needed to improve the welfare of the farmers in Turi Sleman using social
entrepreneurship concept. The object of the study consists of salak community
farmers in Bangunkerto Village in Turi Sleman Yogyakarta. This study was
conducted by direct observation in the field and doing interview with the
representation of the salak community farmers using concept SWOT guidelines of
Osterwalder and Pigneur (2010).
The results of the observations is used to formulate the existing business
model and as the basis for data analysis for SWOT concept. The plan for
increasing the value of salak have changed every element of the existing business
model. Blue Ocean Strategy help to create the innovation for the existing business
model and eliminate the element which is not effective and efficient in the
existing business model. The new improvement business model with blue ocean
strategy concept shows that new product with branding and interesting design of
packaging would increase the value of the new product significantly. The new
business model with the new concept hopely could help the farmers for increasing
the value of salak and the welfare of the farmers in Turi Sleman, Yogyakarta. |
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