| Summary: | Money is the crucial incentive to increase work motivation. Many
companies have been using incentive systems to motivate their employees to
increase their performance. GlobalTV as one of the youngest national wide
television station in Indonesia is also using incentive system to motivate its
employees in Programing and Production Division. This is aimed to increase
share, which is the performance measurement for a television program. Television
stations sell television programs to advertisers. The higher the program�s share,
the higher is the advertising spot price. Advertising will be sold easily with higher
shares in any programs.
During incentive implementation (October 2010 to December 2011), there
have been some troubles occurred. Employees were not satisfied with the
incentive, they considered it not fair. There was also no fixed schedule for the
payment. Having recognized those troubles, Programing and Production incentive
implementation need to be evaluated, to identify its effectiveness in motivating
employee�s work performance that leads to share increment.
Analysis was done using qualitative descriptive method. Data was
acquired from interviews with respondents from managerial level at Programing
and Production Division. Analysis result shows that using incentive system to
increase share is a correct way. Although, share increment depends on content,
awareness and reception. Content is Programing and Production Division�s
responsibility, however awareness is promotion departments� responsibility and
reception is Technology Division�s responsibility. There was a gap on fairness
perception between management and employee, where management considered
the incentive system is fair, and on the contrary employee considered it not fair.
Overall, incentive system implementation is not effective because it didn�t cause
increment in employee�s motivation and performance.
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