Evaluasi Strategi Bisnis Pada PT Indobara Bahana

In the era of globalization happening today, it has demanded for companies to actively think to develop a business strategy in the face of increasingly fierce competition. Increased business competition is felt by PT Indobara Bahana as its Engineering, Procurement, and Construction (EPC) for gas, fi...

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Main Authors: , Tambatua Hamonangan Pasaribu, , Dr. Agus Setiawan, M.Soc.Sc.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
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author , Tambatua Hamonangan Pasaribu
, Dr. Agus Setiawan, M.Soc.Sc.
author_facet , Tambatua Hamonangan Pasaribu
, Dr. Agus Setiawan, M.Soc.Sc.
author_sort , Tambatua Hamonangan Pasaribu
collection UGM
description In the era of globalization happening today, it has demanded for companies to actively think to develop a business strategy in the face of increasingly fierce competition. Increased business competition is felt by PT Indobara Bahana as its Engineering, Procurement, and Construction (EPC) for gas, fire protection, and environmental solutions in Indonesia. Increased competition is with the entry conditions of pump products and fire protection equipment from China, the emergence of new players, and the improvement or development of the business done by business competitors. This study aimed to evaluate the business strategy of PT Indobara Bahana�s EPC business in the face of competition for pumps, fire protection, and environmental solutions in Indonesia. In the evaluation, analysis related to industrial environmental conditions (analysis of porter's five model), and the internal and external environment (SWOT analysis) with data source interviews, questionnaires, and literature was conducted. The results showed that the business strategy adopted by PT Indobara Bahana have good business in the face of competition in the industry. This is evidenced by the correspondence between the results of the analysis carried out by research and strategy of firm that has been planned. But the ultimate goal to achieve the sales target has not been achieved. Target in not achieved due to internal factors that do not support completely in the form of tools and technologies. PT Indobara Bahana is recommended so a planned strategy is run with monitoring system of the strategy, and focus on the needs of both internal and external customers.
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spelling oai:generic.eprints.org:1204962016-03-04T08:43:59Z https://repository.ugm.ac.id/120496/ Evaluasi Strategi Bisnis Pada PT Indobara Bahana , Tambatua Hamonangan Pasaribu , Dr. Agus Setiawan, M.Soc.Sc. ETD In the era of globalization happening today, it has demanded for companies to actively think to develop a business strategy in the face of increasingly fierce competition. Increased business competition is felt by PT Indobara Bahana as its Engineering, Procurement, and Construction (EPC) for gas, fire protection, and environmental solutions in Indonesia. Increased competition is with the entry conditions of pump products and fire protection equipment from China, the emergence of new players, and the improvement or development of the business done by business competitors. This study aimed to evaluate the business strategy of PT Indobara Bahana�s EPC business in the face of competition for pumps, fire protection, and environmental solutions in Indonesia. In the evaluation, analysis related to industrial environmental conditions (analysis of porter's five model), and the internal and external environment (SWOT analysis) with data source interviews, questionnaires, and literature was conducted. The results showed that the business strategy adopted by PT Indobara Bahana have good business in the face of competition in the industry. This is evidenced by the correspondence between the results of the analysis carried out by research and strategy of firm that has been planned. But the ultimate goal to achieve the sales target has not been achieved. Target in not achieved due to internal factors that do not support completely in the form of tools and technologies. PT Indobara Bahana is recommended so a planned strategy is run with monitoring system of the strategy, and focus on the needs of both internal and external customers. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Tambatua Hamonangan Pasaribu and , Dr. Agus Setiawan, M.Soc.Sc. (2013) Evaluasi Strategi Bisnis Pada PT Indobara Bahana. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60527
spellingShingle ETD
, Tambatua Hamonangan Pasaribu
, Dr. Agus Setiawan, M.Soc.Sc.
Evaluasi Strategi Bisnis Pada PT Indobara Bahana
title Evaluasi Strategi Bisnis Pada PT Indobara Bahana
title_full Evaluasi Strategi Bisnis Pada PT Indobara Bahana
title_fullStr Evaluasi Strategi Bisnis Pada PT Indobara Bahana
title_full_unstemmed Evaluasi Strategi Bisnis Pada PT Indobara Bahana
title_short Evaluasi Strategi Bisnis Pada PT Indobara Bahana
title_sort evaluasi strategi bisnis pada pt indobara bahana
topic ETD
work_keys_str_mv AT tambatuahamonanganpasaribu evaluasistrategibisnispadaptindobarabahana
AT dragussetiawanmsocsc evaluasistrategibisnispadaptindobarabahana