MENCIPTAKAN CORPORAT ADVANTAGE Studi PT Sinarmas
Corporate parenting framework (Campbell & Goold & Alexander, 1995) was developed to answer the phenomenon of failing corporates in identifying two crucial problems about which business unit should be put in their portfolio and what kind of approach they should perform in expectiation to incr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | Corporate parenting framework (Campbell & Goold & Alexander, 1995)
was developed to answer the phenomenon of failing corporates in identifying two
crucial problems about which business unit should be put in their portfolio and
what kind of approach they should perform in expectiation to increase their
business units� performances. Using structured analysis approach consists of four
steps to identify parenting characteristic from corporate, identifying parenting
opportunities and critical success factors from the business units and also mapping
to parenting fit matrix will portray the position of the business units in the
corporate�s portfolio to five main category |
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