| Summary: | The rapid growth of mobile communication and wireless technology
media has affected the pace of development of mobile commerce
(m-commerce). The development of m-commerce technology that enables
m-commerce applications to be accessed by mobile devices, have a positive
impact on lowering the cost and flexibility of access. PT. Rumah Warna is one of
the SMEs in the field of creative industry in Yogyakarta that expand its business
with the franchise system. Along with the increasing number of franchisees
required to have a management control system that is reliable and a competitive
advantage in managing company operations. Application of m-commerce is one
way that can be done to manage its business to become more efficient and flexible
to improve its services to the franchisee.
Migration process to m-commerce is a complex process that involves
mobile communication technology and wireless technology, has great impact on
business process, strategy and change in company system. This research design
concepts of m-commerce for product ordering business process from franschisee
to franchisor (sales of product to franchisee) and reporting process from
franchisee to franchisor as a form of management control that includes up to date,
accurate and reliable information that can be made a basis for decision making
by various stakeholders or information users. The concept of m-commerce
designed to support the company's operational systems, has a backward benefit
from marketing and sales of product, maintaining product availability, till
franchisee reporting.
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