| Summary: | The purpose of this research is to examine whether technology readiness are antecedence towards loyalty in the internet banking based on gender perspective. This research combines technology readiness and technology acceptance model based on the finding that perceived usefulness, perceived ease of use, and perceived enjoyment are important to explain behavior intention to use internet banking.
From the online survey, 186 respondents of internet banking user are obtained for the analysis. Partial Least Square is applied to examine the proposed model.
The result shows that based on gender perspective, technology readiness has a significant impact on perceived usefulness, perceived ease of use and perceived enjoyment. However, the readiness of the technology does not significantly affect the loyalty of the bank customer.
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