PENGUJIAN TECHNOLOGY READINESS SEBAGAI FAKTOR ANTESEDEN TERHADAP LOYALITAS PENGGUNAAN INTERNET BANKING BERDASARKAN PERSPEKTIF GENDER
The purpose of this research is to examine whether technology readiness are antecedence towards loyalty in the internet banking based on gender perspective. This research combines technology readiness and technology acceptance model based on the finding that perceived usefulness, perceived ease of u...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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