| Summary: | Water Park tourism attraction is a recreational tourism with various water games. The role of marketing in a company into the front guard to offer and sell its products. As well as in tourism, introducing marketing role, offering and selling tourism attraction and increase tourist visits.
This research aims to know the potential and attraction of tourism Grand Puri Water Park, to know the marketing mix and to know the development of a marketing strategy that used the Grand Puri Water Park. This research was carried out for three months and the method of data collection by observation, interviews, literature studies and documentation. Then the data gathered is analyzed using qualitative analysis to obtain benefits for an object and to get a conclusion in accordance with title raised.
The marketing strategy is essential in the Grand Puri Water Park, it is used to offer and sell tourism attraction to tourists. The marketing strategy used by the marketing mix of product, price, promotion and place/distribution to segment market.
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