| Summary: | Marketing is usually dealt with the issue of product, price, distribution and
promotion. It relates with how many the diffusion and the way it is decided, so that the
aimed desired can achieve well. The implementation of marketing diffusion is
performed as initial step to know company strategy as well as benchmark in the
refinement of marketing strategy of a company in order to be able face the competitive
free market. UD. Putri Ampel Sentosa operates in snack sector located in Yogyakarta.
The main product is fruit chip. The data gained is by interview with the owner, labor
and consumer presented in a n interview table, and all data are reviewed and discussed
descriptively. Then, the implementation of marketing diffusion well � stated
comprises of a product having prominent aspect, price resulting selling revenue and
acceptable by consumer, product is distributed into several souvenir stores, and using
some promotion types. By the marketing diffusion stated, it can make any company
survive in the competition.
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