ANALISIS PROGRAM CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UNTUK MENCAPAI KEPUASAN DAN LOYALITAS KONSUMEN GOEBOEX COFFEE YOGYAKARTA
Goeboex Coffee in the face of fierce competition of business continues to increase the services in various fields such as through customer loyalty by implementing Customer Relationship Management (CRM). These programs are expected to be able to get customer�s satisfaction and loyalty. The objectiv...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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