PENGARUH KETIDAKPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI PADA KEPUTUSAN PERPINDAHAN MEREK PRODUK KARTU SELULER GSM PRA BAYAR DI YOGYAKARTA
This study was aimed at examining the influence of customer dissatisfaction and variety seeking needs on brand switching of the pre paid GSM cellular card product brands in Yogyakarta. This research used quantitative approach with survey method in which questionnaire was used to gather the data. The...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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