| Summary: | Effect of Performance and Service Sales & Marketing Department Visits Against
Loyalty Guest in the hospitality industry lives largely determines the economic progress
of the industry. Activities MICE (Meeting, Incentives, Convention, Exchibitions) thriving
in the city of Yogyakarta to support the creation of hospitality accommodation in the
city's culture.
Along with the development of the hospitality industry engaged in the services of
Sales & marketing department must always provide the best services and products in
order to create guest satisfaction and confidence in the hotel so that guests have a high
loyalty to the hotel.
Loyalty is a long continuous process between the company and customers.
Services and the performance of Sales & Marketing determines how successful the
services provided by the hotel sales and marketing to customers and will cause the hotel
economic impact. Therefore this paper is made to determine how much influence the
performance and service provided by the Sales & Marketing hotel loyalty guests visit
especially Grand Aston Yogyakarta Hotel.
Keywords: MICE, Hotel, Sales & Marketing, Performance & Service, Loyalty, guests.
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