CELEBRITY ENDORSER DAN BRAND IMAGE (STUDI KORELASIONAL MENGENAI CELEBRITY ENDORSER DAN BRAND IMAGE TEPUNG BUMBU SASA DI BENAK KONSUMEN DI DIY)
Nowadays celebrities are developed into an important content and staple in Indonesia. It can be seen from many kinds of infotainment programs in several television stations, even infotainment show can be broadcast up to three times a day. This fact proves that the community has a high interest in th...
| Những tác giả chính: | , |
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| Định dạng: | Luận văn |
| Được phát hành: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Những chủ đề: |