ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI�
This research aimed to understand the reception of audiences to Kuku Bima Energy�s televion commercial, �Mari Berwisata di Negeri Sendiri�. Those ads persuaded audience to develop Indonesian tourism by visiting local tourist destinations. However, the ads implicitly promoted Kuku Bima Energy b...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Fag: |
| _version_ | 1826046690276147200 |
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| author | , RIZKIYA AYU MAULIDA , Drs. Widodo A. Setiono, M.Si. |
| author_facet | , RIZKIYA AYU MAULIDA , Drs. Widodo A. Setiono, M.Si. |
| author_sort | , RIZKIYA AYU MAULIDA |
| collection | UGM |
| description | This research aimed to understand the reception of audiences to Kuku Bima Energy�s
televion commercial, �Mari Berwisata di Negeri Sendiri�. Those ads persuaded audience to
develop Indonesian tourism by visiting local tourist destinations. However, the ads implicitly
promoted Kuku Bima Energy brand itself as well. The focus of its research is the interpretation
of audiences with different backgrounds toward those ads.
This research is a qualitative research, with reception analysis methods. Reception
analysis method was chosen because of its depth. There were five audiences with various
backgrounds in this research. The data collecting technique is by in depth interview and
literature study.
The result showed that not all the audiences understand completely the message of those
ads. Some of the audiences assumed that those ads purely promote Indonesian tourism. Besides
that, audience�s background affected the interpretation. Their background consists of their age,
gender, geography, education, field of study and social economy status. |
| first_indexed | 2024-03-13T22:57:09Z |
| format | Thesis |
| id | oai:generic.eprints.org:121760 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:57:09Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1217602016-03-04T08:42:32Z https://repository.ugm.ac.id/121760/ ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� , RIZKIYA AYU MAULIDA , Drs. Widodo A. Setiono, M.Si. ETD This research aimed to understand the reception of audiences to Kuku Bima Energy�s televion commercial, �Mari Berwisata di Negeri Sendiri�. Those ads persuaded audience to develop Indonesian tourism by visiting local tourist destinations. However, the ads implicitly promoted Kuku Bima Energy brand itself as well. The focus of its research is the interpretation of audiences with different backgrounds toward those ads. This research is a qualitative research, with reception analysis methods. Reception analysis method was chosen because of its depth. There were five audiences with various backgrounds in this research. The data collecting technique is by in depth interview and literature study. The result showed that not all the audiences understand completely the message of those ads. Some of the audiences assumed that those ads purely promote Indonesian tourism. Besides that, audience�s background affected the interpretation. Their background consists of their age, gender, geography, education, field of study and social economy status. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , RIZKIYA AYU MAULIDA and , Drs. Widodo A. Setiono, M.Si. (2013) ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI�. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61857 |
| spellingShingle | ETD , RIZKIYA AYU MAULIDA , Drs. Widodo A. Setiono, M.Si. ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� |
| title | ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA
ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� |
| title_full | ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA
ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� |
| title_fullStr | ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA
ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� |
| title_full_unstemmed | ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA
ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� |
| title_short | ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA
ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� |
| title_sort | analisis resepsi khalayak terhadap iklan televisi kuku bima energy versi a��mari berwisata di negeri sendiria�� |
| topic | ETD |
| work_keys_str_mv | AT rizkiyaayumaulida analisisresepsikhalayakterhadapiklantelevisikukubimaenergyversiamariberwisatadinegerisendiria AT drswidodoasetionomsi analisisresepsikhalayakterhadapiklantelevisikukubimaenergyversiamariberwisatadinegerisendiria |