The Use of Consumer Oriented Strategy In The Online Marketing Campaign of Opel Mokka in Germany
The purpose of this study is to analyze the consumer oriented strategy applied in the online marketing campaign of Opel Mokka in Germany. Online marketing is a field with broad possibilities and the marketers can always learn from information available in the market and surrounding environment to bu...
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| Format: | Thèse |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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