Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah (Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM)
The development of science and technology and internet penetration can facilitate the flow of information and access to tourism marketing organization. Tourism marketing online provides ease of information access and services for tourism industry consumers. E-tourism presents a complete tourism info...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| author | , OKTAFIANI HERLINA , Drs. Kuskridho Ambardi, MA, Ph.D. |
| author_facet | , OKTAFIANI HERLINA , Drs. Kuskridho Ambardi, MA, Ph.D. |
| author_sort | , OKTAFIANI HERLINA |
| collection | UGM |
| description | The development of science and technology and internet penetration can
facilitate the flow of information and access to tourism marketing organization.
Tourism marketing online provides ease of information access and services for
tourism industry consumers. E-tourism presents a complete tourism information
so that it can be used as a guide to plan a trip and facilitate the tourists to get the
tourism information such as tourist destinations, hotel / lodging, attractions,
dining, car rental, tour operators, etc.
Characteristic of e-tourism specifically is �low budget high impact� can
be used to promote tourism products and services. E-tourism is a tourism
marketing communication tool in DIY that can be used by government and
private. Website which has an informative and comprehensive content can be a
medium of information and tourism marketing as well as attract the visitor to visit.
The information presented must be objective, accurate, and interactive. Moreover
the website has a speed of loading and good navigation so that it can attract
visitors.
E-tourism content portal in DIY province viewed from two tourism
websites Visitingjogja.com and YogYES.COM has been providing a complete
tourism information. Both of them provides the portal feature that have relatively
complete information on tourism. However, they still less interactivity and
responsivity so there are no two-way communication and feedback information.
Visitingjogja.com make his function in image building because it is a government
portal which has its role in public service. YogYES.COM help tourism marketing
products and services as it provides catalog called sales assistance. |
| first_indexed | 2024-03-13T23:02:45Z |
| format | Thesis |
| id | oai:generic.eprints.org:123263 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:02:45Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1232632016-03-04T08:41:36Z https://repository.ugm.ac.id/123263/ Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah (Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) , OKTAFIANI HERLINA , Drs. Kuskridho Ambardi, MA, Ph.D. ETD The development of science and technology and internet penetration can facilitate the flow of information and access to tourism marketing organization. Tourism marketing online provides ease of information access and services for tourism industry consumers. E-tourism presents a complete tourism information so that it can be used as a guide to plan a trip and facilitate the tourists to get the tourism information such as tourist destinations, hotel / lodging, attractions, dining, car rental, tour operators, etc. Characteristic of e-tourism specifically is �low budget high impact� can be used to promote tourism products and services. E-tourism is a tourism marketing communication tool in DIY that can be used by government and private. Website which has an informative and comprehensive content can be a medium of information and tourism marketing as well as attract the visitor to visit. The information presented must be objective, accurate, and interactive. Moreover the website has a speed of loading and good navigation so that it can attract visitors. E-tourism content portal in DIY province viewed from two tourism websites Visitingjogja.com and YogYES.COM has been providing a complete tourism information. Both of them provides the portal feature that have relatively complete information on tourism. However, they still less interactivity and responsivity so there are no two-way communication and feedback information. Visitingjogja.com make his function in image building because it is a government portal which has its role in public service. YogYES.COM help tourism marketing products and services as it provides catalog called sales assistance. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , OKTAFIANI HERLINA and , Drs. Kuskridho Ambardi, MA, Ph.D. (2013) Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah (Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=63374 |
| spellingShingle | ETD , OKTAFIANI HERLINA , Drs. Kuskridho Ambardi, MA, Ph.D. Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah (Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) |
| title | Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah
(Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) |
| title_full | Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah
(Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) |
| title_fullStr | Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah
(Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) |
| title_full_unstemmed | Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah
(Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) |
| title_short | Komunikasi Pemasaran Pariwisata DIY melalui Pemanfaatan E-tourism oleh Swasta dan Pemerintah
(Studi Komparatif www. Visitingjogja.com dan www. YogYES.COM) |
| title_sort | komunikasi pemasaran pariwisata diy melalui pemanfaatan e tourism oleh swasta dan pemerintah studi komparatif www visitingjogja com dan www yogyes com |
| topic | ETD |
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