| Summary: | In order to support the development and implementation of e-government, any government institution is required to have an official website. In fact, according to a study conducted by Pew Research Center, it is found that 91% of internet users use search engine to find information in the internet. In other words, a website will get a huge of targeted visitors when it has top ranking on Search Engine Result Pages (SERPs). A method or technique to make a website get top ranking on SERPs, called as Search Engine Optimization (SEO). The objectives of this study are to (1) determine the extent of implementation of SEO on the Indonesian government�s official websites (2) determine the most influential SEO technique and (3) determine the effect of applying SEO to rank a web page. To achieve these aims, 41 government�s official websites in Indonesia measured refer to Google SEO Starter Guide. In addition, four SEO treatments implemented on four different brandnew websites and the ranking of its compared. The last, an article of the one of goverment�s web page modified by using SEO techniques as an imitation web page, then the ranking of an imitation web page compared to an original web page.
The study shows SEO Score towards 41 government�s official websites only result average score of 46.86 from 1-100 range. A website with implementation of combination between on-page and off-page SEO has the best ranking than a website with implementation of on-page SEO only, off-page SEO and the one without any SEO treatment. In exception, for a keyword treated, a website with implementation of on-page SEO was able to achieve best ranking compared to the other three websites because that keyword matchs with the domain name. In addition, an imitation web page with implementation of SEO techniques will achieve better ranking than an original web page with no implementation of SEO.
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