| Summary: | Fatahillah Museum is a museum located in the old city area of Jakarta, which
is a historic tourist attractions in Jakarta. Fatahillah Museum is one of the
historical city of Batavia witness who has a wealth of history that can be learned
through the old city tour.
The purpose of this study was to determine the potential of tourism in
Fatahillah Museum as well as the marketing strategy that has been done in the
area managers managing marketing Fatahillah Museum. Marketing strategy
determines the success of a tourist attraction in achieving the vision, mission, and
service will determine traveler satisfaction then the required satisfactory service
for tourists. This study uses primary and secondary data. And using survey
methods involving 50 respondents. As for the survey method involves four
important components of marketing strategy, namely prodact, place, price and
promotion that is then analyzed.
The results showed Fatahillah Museum has a wide range of tourism potential
in the form of a collection of historical artifacts and relics of inscriptions which is
a symbol of the kingdom lies in Batavia. Marketing strategies that have been
implemented by management such as procurement Fatahillah Museum. Fatahillah
Museum information through brochures and pamphlets are already well
underway. In the analysis of the concept of 4Ps in Marketing Strategy that has
been set in the Museum Fatahillah gave positive results for the community
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