| Summary: | This study aimed to analyze the influence of social benefits, confidence
benefits, special treatment benefits, investment maintenances, communication
maintenances, and management maintenances to the commitment, and to analyze
whether commitment influence on loyalty and mediate the relationship between
connectivity benefits and investment maintenance of loyalty. This study took three
respondents from laundry consumer in Yogyakarta, namely: Simply fresh laundry,
laundry zone, Super wash laundry by 170 respondents. This study uses primary
data by distributing questionnaires to the respondents. Data analyses used in this
study are simple regression analysis, multiple regression analysis, and test of
mediation.
The results prove that the variable social benefits, confidence benefits, special
treatment benefits, investment maintenance, management maintenance, and
communications maintenances positively and significantly influence commitment
and commitment variables have a significant and positive effect on loyalty
variable. The results also prove that the commitment has a mediating role in
improving customer loyalty. Thus it is advisable to laundry businesses to
implement marketing connectivity in order to create customer loyalty.
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