PENGARUH MANFAAT KETERHUBUNGAN DAN PEMELIHARAAN KETERHUBUNGAN PADA LOYALITAS MELALUI KOMITMEN PADA KONSUMEN JASA BINATU KILOAN DI YOGYAKARTA
This study aimed to analyze the influence of social benefits, confidence benefits, special treatment benefits, investment maintenances, communication maintenances, and management maintenances to the commitment, and to analyze whether commitment influence on loyalty and mediate the relationship betwe...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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