Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara
The South East Asian based aviation company named Air Asia is recognizable among travellers as a multinational airline. Air Asia well-known as the airline which offers affordable flight service competing Tiger Airways in similar operating areas, namely South East Asia. Began with routes around South...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1797034181842173952 |
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| author | , ANGGARDHA PARAMITA , Dr. Nanang Pamuji Mugasejati, M.A. |
| author_facet | , ANGGARDHA PARAMITA , Dr. Nanang Pamuji Mugasejati, M.A. |
| author_sort | , ANGGARDHA PARAMITA |
| collection | UGM |
| description | The South East Asian based aviation company named Air Asia is
recognizable among travellers as a multinational airline. Air Asia well-known as
the airline which offers affordable flight service competing Tiger Airways in
similar operating areas, namely South East Asia.
Began with routes around South East Asia, Air Asia now has aviated around
the globe. Air Asia has broaden its operational range as far as Middle Asia and
Europe. However, Air Air Asia�s business expansion in South East Asia
magnetizes the world�s economic-political consideration for the most. In a decade,
Air Asia successfully strengthen its influence in South East Asia.
Many people, even the consumers of Air Asia themselves, barely know the
capacity of diplomacy of Air Asia. Most of them only recognize Air Asia by its
budget flight program. This Malaysian-established company authorized by the
owner who takes responsibility as the Chief Executive Officer, Tony Fernandes.
Under his leadership, Air Asia becomes the South East Asian prideful airline.
However, Tony Fernandes as a business actor pulled off plenty of efforts to
develop Air Asia using diplomatic strategy. This aimed to sustain the business
existence and its growth. |
| first_indexed | 2024-03-13T23:07:15Z |
| format | Thesis |
| id | oai:generic.eprints.org:124490 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:07:15Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1244902016-03-04T08:22:57Z https://repository.ugm.ac.id/124490/ Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara , ANGGARDHA PARAMITA , Dr. Nanang Pamuji Mugasejati, M.A. ETD The South East Asian based aviation company named Air Asia is recognizable among travellers as a multinational airline. Air Asia well-known as the airline which offers affordable flight service competing Tiger Airways in similar operating areas, namely South East Asia. Began with routes around South East Asia, Air Asia now has aviated around the globe. Air Asia has broaden its operational range as far as Middle Asia and Europe. However, Air Air Asia�s business expansion in South East Asia magnetizes the world�s economic-political consideration for the most. In a decade, Air Asia successfully strengthen its influence in South East Asia. Many people, even the consumers of Air Asia themselves, barely know the capacity of diplomacy of Air Asia. Most of them only recognize Air Asia by its budget flight program. This Malaysian-established company authorized by the owner who takes responsibility as the Chief Executive Officer, Tony Fernandes. Under his leadership, Air Asia becomes the South East Asian prideful airline. However, Tony Fernandes as a business actor pulled off plenty of efforts to develop Air Asia using diplomatic strategy. This aimed to sustain the business existence and its growth. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , ANGGARDHA PARAMITA and , Dr. Nanang Pamuji Mugasejati, M.A. (2013) Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64636 |
| spellingShingle | ETD , ANGGARDHA PARAMITA , Dr. Nanang Pamuji Mugasejati, M.A. Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara |
| title | Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara |
| title_full | Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara |
| title_fullStr | Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara |
| title_full_unstemmed | Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara |
| title_short | Analisis Strategi Diplomasi Bisnis Perusahaan Multinasional Air Asia di Asia Tenggara |
| title_sort | analisis strategi diplomasi bisnis perusahaan multinasional air asia di asia tenggara |
| topic | ETD |
| work_keys_str_mv | AT anggardhaparamita analisisstrategidiplomasibisnisperusahaanmultinasionalairasiadiasiatenggara AT drnanangpamujimugasejatima analisisstrategidiplomasibisnisperusahaanmultinasionalairasiadiasiatenggara |