PENGARUH PENGGUNAAN BRAND ENDORSE TERHADAP MINAT BELI PRODUK WARDAH OLEH MAHASISWI DI YOGYAKARTA
This research is aiming to know the impact of the uses brand endorse to the purchasing ability of the wardah products by student in Yogyakarta, and also to explore other factors that are influencing the uses of brand endorse for the Wardah products selling activities. This research is a quantitative...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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