| Summary: | The focus of this research is to know how the relationship between the
tourist perceptions about promotion, tourist perceptions about price package,
tourist perceptions about atmosphere, and tourist perceptions about accessibility
on the performance Kampoeng Batik Laweyan tourist destination. While the locus
of this research is Kampoeng Batik Laweyan that located in the District of
Laweyan, City of Surakarta.
The method used in this research is descriptive quantitative research. The
sampling method used is accidential sampling with the number of respondents 60
respondents who are tourists who visit Kampoeng Batik Laweyan for research.
Data analysis technique used are multiple linear regression analysis, F-test, Ttest
and determinant coefficient analysis.
The results indicate that simultaneous tourist perception of the promotion,
price package, atmosphere, and accessibility affect the performance of Kampoeng
Batik Laweyan tourist destination in the amount of 71,6 %. The performance of
Kampoeng Batik Laweyan significantly influenced by the tourist variabel
perceptions, specifically about promotion, price package, tourism atmosphere,
and also accessibility.
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