PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO
Every place is unique, because it has an image itself. Almost all districts and cities in Indonesia in otonomi daerah, already started building their image by creating: slogan. However, almost all offering the same thing, which is about: cleanliness, beauty, prosperity, welfare, work ethic and cultu...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1797034254302969856 |
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| author | , MOH AINUN NAJIB , Prof. DR Ir. Achmad Djunaedi., MUP. |
| author_facet | , MOH AINUN NAJIB , Prof. DR Ir. Achmad Djunaedi., MUP. |
| author_sort | , MOH AINUN NAJIB |
| collection | UGM |
| description | Every place is unique, because it has an image itself. Almost all districts
and cities in Indonesia in otonomi daerah, already started building their image by
creating: slogan. However, almost all offering the same thing, which is about:
cleanliness, beauty, prosperity, welfare, work ethic and culture. There needs to be
a clear positioning in building the image of a place. The goal is the place know
who the intended target and be more easily recognized by its target. Yogyakarta
and Solo are two areas that have a very close geographical-historical
relationship, but have a different positioning, Asia and Java.
This study aimed to describe-compare regional branding that applied in
Yogyakarta and Solo |
| first_indexed | 2024-03-13T23:08:25Z |
| format | Thesis |
| id | oai:generic.eprints.org:124858 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:08:25Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1248582016-03-04T08:40:22Z https://repository.ugm.ac.id/124858/ PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO , MOH AINUN NAJIB , Prof. DR Ir. Achmad Djunaedi., MUP. ETD Every place is unique, because it has an image itself. Almost all districts and cities in Indonesia in otonomi daerah, already started building their image by creating: slogan. However, almost all offering the same thing, which is about: cleanliness, beauty, prosperity, welfare, work ethic and culture. There needs to be a clear positioning in building the image of a place. The goal is the place know who the intended target and be more easily recognized by its target. Yogyakarta and Solo are two areas that have a very close geographical-historical relationship, but have a different positioning, Asia and Java. This study aimed to describe-compare regional branding that applied in Yogyakarta and Solo [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , MOH AINUN NAJIB and , Prof. DR Ir. Achmad Djunaedi., MUP. (2013) PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65019 |
| spellingShingle | ETD , MOH AINUN NAJIB , Prof. DR Ir. Achmad Djunaedi., MUP. PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO |
| title | PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO |
| title_full | PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO |
| title_fullStr | PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO |
| title_full_unstemmed | PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO |
| title_short | PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO |
| title_sort | perbandingan penerapan regional branding studi kasus yogyakarta dan solo |
| topic | ETD |
| work_keys_str_mv | AT mohainunnajib perbandinganpenerapanregionalbrandingstudikasusyogyakartadansolo AT profdrirachmaddjunaedimup perbandinganpenerapanregionalbrandingstudikasusyogyakartadansolo |