MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG
Tourist village is the latest innovation in the tourism sector. In the development of tourist village need good marketing management. The result of this research is marketing management in Kalibuntung Tourist Village has not run optimally. Kalibuntung Tourist Village focusing more out outbound rides...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1826047312963567616 |
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| author | , NITA RACHMAWATI , Nurul Dwi Purwanti, MPA |
| author_facet | , NITA RACHMAWATI , Nurul Dwi Purwanti, MPA |
| author_sort | , NITA RACHMAWATI |
| collection | UGM |
| description | Tourist village is the latest innovation in the tourism sector. In the
development of tourist village need good marketing management. The result of
this research is marketing management in Kalibuntung Tourist Village has not
run optimally. Kalibuntung Tourist Village focusing more out outbound rides and
agriculture than developing the pontetial that alredy exsist. Kalibuntung Tourist
Village including high price and it is not in accordence with the supporting
facilities. Kalibuntung Tourist Village using an intermediary lokal government
(Dinas Kebudayaan and Pariwisata). The goverment distribute information the
Kalibuntung Tourist Village by the tour guide book, brochure, and travel
dialogue. Distributribution information using guidebooks, brocher, and travel
dialogue is more effective and easily communicated to the tourist. Promotion in
Kalibuntung Tourist Village used by the advertisin, wordof mouth marketing,
print media, event and exprience, public trelations, direct marketing, and social
media. Promotion is used by the advertising, event and expriences, public
relations and social media is more efective. Thoses components become an
indicator to know the process of marketing management in the Kalibuntung
Tourist Village. |
| first_indexed | 2024-03-13T23:08:28Z |
| format | Thesis |
| id | oai:generic.eprints.org:124873 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:08:28Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1248732016-03-04T08:41:05Z https://repository.ugm.ac.id/124873/ MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG , NITA RACHMAWATI , Nurul Dwi Purwanti, MPA ETD Tourist village is the latest innovation in the tourism sector. In the development of tourist village need good marketing management. The result of this research is marketing management in Kalibuntung Tourist Village has not run optimally. Kalibuntung Tourist Village focusing more out outbound rides and agriculture than developing the pontetial that alredy exsist. Kalibuntung Tourist Village including high price and it is not in accordence with the supporting facilities. Kalibuntung Tourist Village using an intermediary lokal government (Dinas Kebudayaan and Pariwisata). The goverment distribute information the Kalibuntung Tourist Village by the tour guide book, brochure, and travel dialogue. Distributribution information using guidebooks, brocher, and travel dialogue is more effective and easily communicated to the tourist. Promotion in Kalibuntung Tourist Village used by the advertisin, wordof mouth marketing, print media, event and exprience, public trelations, direct marketing, and social media. Promotion is used by the advertising, event and expriences, public relations and social media is more efective. Thoses components become an indicator to know the process of marketing management in the Kalibuntung Tourist Village. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , NITA RACHMAWATI and , Nurul Dwi Purwanti, MPA (2013) MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65034 |
| spellingShingle | ETD , NITA RACHMAWATI , Nurul Dwi Purwanti, MPA MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG |
| title | MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG |
| title_full | MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG |
| title_fullStr | MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG |
| title_full_unstemmed | MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG |
| title_short | MANAJEMEN PEMASARAN DESA WISATA KALIBUNTUNG |
| title_sort | manajemen pemasaran desa wisata kalibuntung |
| topic | ETD |
| work_keys_str_mv | AT nitarachmawati manajemenpemasarandesawisatakalibuntung AT nuruldwipurwantimpa manajemenpemasarandesawisatakalibuntung |