FACTORS INFLUENCING THE INTENTION OF USING MOBILE BANKING SERVICES BASED ON TECHNOLOGY ACCEPTANCE MODEL
The purpose of this study is to apply Technology Acceptance Model (TAM) to explore the factors influencing the intention of using mobile banking in Indonesia. The analysis revealed five factors which influence customers� attitude toward usage of mobile banking: perceived usefulness, perceived ease...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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