PENGARUH POLA KOMUNIKASI PADA PERSEPSI ANAK SEBAGAI INFLUENCER DALAM KEPUTUSAN PEMBELIAN KAOS ANAK OLEH ORANG TUA
Children exert substansial influence on family purchases. Children have the most influence over purchases of child-relevant itemsanak (Belch, Belch and Ceresino, 1985
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| Summary: | Children exert substansial influence on family purchases. Children have
the most influence over purchases of child-relevant itemsanak (Belch, Belch and
Ceresino, 1985 |
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