ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA
The purpose of the research is to formulate the competitive advantage strategy that suits for Rumah Batik Danar Hadi Surabaya, related with the condition/general situation they have now, current business position and competitive strategy that Rumah Batik Danar Hadi already done. This research using...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826047427268837376 |
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| author | , Ika Sekartaji , Dr. Wakhid Slamet Ciptono, MBA., MPM |
| author_facet | , Ika Sekartaji , Dr. Wakhid Slamet Ciptono, MBA., MPM |
| author_sort | , Ika Sekartaji |
| collection | UGM |
| description | The purpose of the research is to formulate the competitive advantage strategy that
suits for Rumah Batik Danar Hadi Surabaya, related with the condition/general situation they
have now, current business position and competitive strategy that Rumah Batik Danar Hadi
already done.
This research using SWOT Matrix, 5 Forces Porter Analysis, Generic Strategy
Analysis and Value Chain Analysis to analyze company�s current condition, company�s
position in their related industry, strategy that the company should take to anticipate their
position in the industry and their capability to handle resources to create company�s value
which provide value added better than the competitor.
Rumah Batik Danar Hadi Surabaya position on SWOT Matrix is : 4,1043 for vertical
line (opportunities and threats), and 3.8986 for horizontal line (strengths and weaknesses)
shows that Rumah Batik Danar Hadi Surabaya had the High Strengths from their internal
factors and High Opportunities from their external factors so the strategy that should they
take is S-O strategy (Strengths-Opportunities) where the company get the opportunities from
the Strengths they had. To anticipate company�s position, the alternative strategy that
suggested to Rumah Batik Danar Hadi Surabaya is Differentiated Strategy with wide range
competition. |
| first_indexed | 2024-03-13T23:10:43Z |
| format | Thesis |
| id | oai:generic.eprints.org:125452 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:10:43Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1254522016-03-04T08:39:11Z https://repository.ugm.ac.id/125452/ ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA , Ika Sekartaji , Dr. Wakhid Slamet Ciptono, MBA., MPM ETD The purpose of the research is to formulate the competitive advantage strategy that suits for Rumah Batik Danar Hadi Surabaya, related with the condition/general situation they have now, current business position and competitive strategy that Rumah Batik Danar Hadi already done. This research using SWOT Matrix, 5 Forces Porter Analysis, Generic Strategy Analysis and Value Chain Analysis to analyze company�s current condition, company�s position in their related industry, strategy that the company should take to anticipate their position in the industry and their capability to handle resources to create company�s value which provide value added better than the competitor. Rumah Batik Danar Hadi Surabaya position on SWOT Matrix is : 4,1043 for vertical line (opportunities and threats), and 3.8986 for horizontal line (strengths and weaknesses) shows that Rumah Batik Danar Hadi Surabaya had the High Strengths from their internal factors and High Opportunities from their external factors so the strategy that should they take is S-O strategy (Strengths-Opportunities) where the company get the opportunities from the Strengths they had. To anticipate company�s position, the alternative strategy that suggested to Rumah Batik Danar Hadi Surabaya is Differentiated Strategy with wide range competition. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Ika Sekartaji and , Dr. Wakhid Slamet Ciptono, MBA., MPM (2013) ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65621 |
| spellingShingle | ETD , Ika Sekartaji , Dr. Wakhid Slamet Ciptono, MBA., MPM ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA |
| title | ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA |
| title_full | ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA |
| title_fullStr | ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA |
| title_full_unstemmed | ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA |
| title_short | ANALISIS STRATEGI BERSAING RUMAH BATIK DANAR HADI SURABAYA |
| title_sort | analisis strategi bersaing rumah batik danar hadi surabaya |
| topic | ETD |
| work_keys_str_mv | AT ikasekartaji analisisstrategibersaingrumahbatikdanarhadisurabaya AT drwakhidslametciptonombampm analisisstrategibersaingrumahbatikdanarhadisurabaya |