| Summary: | Economic growth, increasing purchasing power, lifestyle changes, an increasing
number of middle class has driven the growth of modern retail is rapidly
increasing particularly minimarket. Great opportunities, many local and foreign
competitors to make the competition more competitive minimarket. To win the
competition minimarket Yomart need to formulate competitive strategies based on
macro analysis and internal analysis. Macro analysis covering political, economic,
legal, social, demographics, ecological and technological. Internal covers five
forces analysis, SWOT, KSFs, and strategic analysis group. This study used
qualitative methods through a case study approach. Based on the analysis
conducted the chosen strategy are intensive strategy, cost leadership and focus.
|
|---|