FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT
Economic growth, increasing purchasing power, lifestyle changes, an increasing number of middle class has driven the growth of modern retail is rapidly increasing particularly minimarket. Great opportunities, many local and foreign competitors to make the competition more competitive minimarket. To...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034376321564672 |
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| author | , Mariska Septheani Ritonga , Dr. Budi Santosa, M.Bus. |
| author_facet | , Mariska Septheani Ritonga , Dr. Budi Santosa, M.Bus. |
| author_sort | , Mariska Septheani Ritonga |
| collection | UGM |
| description | Economic growth, increasing purchasing power, lifestyle changes, an increasing
number of middle class has driven the growth of modern retail is rapidly
increasing particularly minimarket. Great opportunities, many local and foreign
competitors to make the competition more competitive minimarket. To win the
competition minimarket Yomart need to formulate competitive strategies based on
macro analysis and internal analysis. Macro analysis covering political, economic,
legal, social, demographics, ecological and technological. Internal covers five
forces analysis, SWOT, KSFs, and strategic analysis group. This study used
qualitative methods through a case study approach. Based on the analysis
conducted the chosen strategy are intensive strategy, cost leadership and focus. |
| first_indexed | 2024-03-13T23:10:45Z |
| format | Thesis |
| id | oai:generic.eprints.org:125465 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:10:45Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1254652016-03-04T08:40:44Z https://repository.ugm.ac.id/125465/ FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT , Mariska Septheani Ritonga , Dr. Budi Santosa, M.Bus. ETD Economic growth, increasing purchasing power, lifestyle changes, an increasing number of middle class has driven the growth of modern retail is rapidly increasing particularly minimarket. Great opportunities, many local and foreign competitors to make the competition more competitive minimarket. To win the competition minimarket Yomart need to formulate competitive strategies based on macro analysis and internal analysis. Macro analysis covering political, economic, legal, social, demographics, ecological and technological. Internal covers five forces analysis, SWOT, KSFs, and strategic analysis group. This study used qualitative methods through a case study approach. Based on the analysis conducted the chosen strategy are intensive strategy, cost leadership and focus. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Mariska Septheani Ritonga and , Dr. Budi Santosa, M.Bus. (2013) FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65634 |
| spellingShingle | ETD , Mariska Septheani Ritonga , Dr. Budi Santosa, M.Bus. FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT |
| title | FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT |
| title_full | FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT |
| title_fullStr | FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT |
| title_full_unstemmed | FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT |
| title_short | FORMULASI STRATEGI BISNIS MINIMARKET SUDI KASUS PADA PT YOMART RUKUN SELALU (YOMART) BANDUNG JAWA BARAT |
| title_sort | formulasi strategi bisnis minimarket sudi kasus pada pt yomart rukun selalu yomart bandung jawa barat |
| topic | ETD |
| work_keys_str_mv | AT mariskaseptheaniritonga formulasistrategibisnisminimarketsudikasuspadaptyomartrukunselaluyomartbandungjawabarat AT drbudisantosambus formulasistrategibisnisminimarketsudikasuspadaptyomartrukunselaluyomartbandungjawabarat |