DRIVER CONTINUANCE INTENTION TOWARDS CLOUD COMPUTING SERVICE: The Dedications and Constraint-Based Mechanism on Google Apps for Business (GAB)
Continuance Intention towards a product or service is pivotal for survival of a company especially those who prerequisite monthly or annual subscriptions. In this high competitive nuance, continuance intention become critical success factor for any company. Therefore, it is important to understand s...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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