INOVASI MODEL BISNIS KONSULTAN INDEPENDEN XYZ

XYZ independent consultant is one consultant for ISO 9001, OHSAS 18001, and ISO 14001 primarily on contracting company in Indonesia. The purpose of this study was to analyze the existing business models and business model innovation drafting of an XYZ independent consultant using business model canv...

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Bibliographic Details
Main Authors: , Sindoeng Harsono, , Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Description
Summary:XYZ independent consultant is one consultant for ISO 9001, OHSAS 18001, and ISO 14001 primarily on contracting company in Indonesia. The purpose of this study was to analyze the existing business models and business model innovation drafting of an XYZ independent consultant using business model canvas as well as the action plan period 2013 to 2015 so that XYZ independent consultant is expected to continue to exist and even thrive better. The research method used qualitative methods by searching the archives and information direct from XYZ independent consultant, reference books, and information from the internet. Based on the SWOT analysis of nine building blocks, existing business model of XYZ independent consultant is determined by business model innovation. Customer segment innovation is a customer segment turned into a private company in Indonesia. Innovation value proposition is to increase the value proposition in the form of training services and business management systems. Channel innovation is by increasing the channel updates to the website and writing articles. Customer relationship innovation is with customer contact periodically. Innovation is the additional revenue streams from fee training services (usage fee). Innovation of key resources, namely by expanding the knowledge and relationships with partners. Innovation of key activities increase the activity of training services. Main partnership innovation is a partnership with professional personnel and other consulting firms. Innovation of cost structure is the addition to the cost of the website and the cost of trainings of XYZ independent consultant. Plan of action to be taken by an XYZ independent consultant business model innovation results considering that it includes five main activities namely marketing consulting services, improving XYZ independent consultant, realignment all materials of consulting and training, implementation of training and consulting services, as well as improved infrastructure.