PENGARUH NIAT PENGUNDUHAN MUSIK SECARA ILEGAL TERHADAP NIAT PEMBELIAN CD MUSIK ASLI
Illegal music downloading is one aspect that reduces CD sale. This case happens to every music genre, including K-pop that�s been hitting the trend lately. This research aims to analyze the effect of illegal music downloading intention on one�s intention to buy the licensed CD using Theory of Pl...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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