EVALUASI STRATEGIPT PERTAMINA (PERSERO) DALAM UPAYA MENINGKATKAN COMPETITIVE ADVANTAGE UNIT PERKAPALAN
Purpose � The purpose of this paper is to evaluate the company�s strategy which has done to improve the competitive advantage in accordance to company�s vision to be a world class shipping company. Research Method - This research use a combination method of qualitative and quantitative. An int...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | Purpose � The purpose of this paper is to evaluate the company�s strategy which
has done to improve the competitive advantage in accordance to company�s
vision to be a world class shipping company.
Research Method - This research use a combination method of qualitative and
quantitative. An interview and discussion with company�s management and also
the employee is done as an approach of this research. Some calculation is also
done related to the company�s operational performance. An extensive literature
study is done to support the analysis and recommendation to the result of this
research.
Findings � Internal data related to the company�s operational performance in the
past years and external data related to oil & gas and also shipping industries
shown some findings that become a fundamental analysis and recommendation
give to the company.
Research Limitations � This research has some limitations in providing data,
especially internal data related to the financial performance. That limitations can
be overcome by doing a deep interview adn discussion with the management. A
comprehensif literature study is also done to overcome the limitations.
Practical Implications � Company could find out the strategy effectivity which
has done till today, understand the company�s business position related to
competition, challenge and opportunities and company could also determine an
alternatif strategy to speed up the company�s performance in accordance to
overcome the vision to be a world class shipping company. |
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