| Summary: | This study aims to analyze the influence of involvement, following club/sport information and fan identification toward fans loyalty on four major clubs in the English Premier League in Indonesia. The method of analysis used to support the proposed hypothesis is linear regression and multiple linear regression analysis method. The samples used in this study are the fans of clubs English premier league, especially fans of Manchester United, Chelsea, Arsenal and Liverpool who have become fans of the club for at least one year. Samples were taken by using purposive sampling method, the number of respondents are 154 people. Testing was performed by using the SPSS program.
The results of this study shows that involvement, following sport/club information, fan identification has positive and significant effect on fan loyalty of four English Premier League clubs that exist in Indonesia. This results show that fans of the four English league clubs have involvement, identification, and loyalty as well as high efforts in search of information about his favorite club and the sport of football.
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