ANALISIS PENGARUH KETERLIBATAN, UPAYA MENCARI INFORMASI KLUB DAN IDENTIFIKASI PENGGEMAR PADA KESETIAAN PENGGEMAR TERHADAP EMPAT KLUB BESAR LIGA PREMIERE INGGRIS
This study aims to analyze the influence of involvement, following club/sport information and fan identification toward fans loyalty on four major clubs in the English Premier League in Indonesia. The method of analysis used to support the proposed hypothesis is linear regression and multiple linear...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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