PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA
This research aims to analyze and test the influence of Centro Friends service program quality on the consumer satisfaction, analyze and test the influence of Centro Friends service program quality on the consumer loyalty, analyze and test the influence of consumer satisfaction on the consumer loyal...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034389566128128 |
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| author | , Andri Octora Putranto , Bayu Sutikno, MSM., Ph.D. |
| author_facet | , Andri Octora Putranto , Bayu Sutikno, MSM., Ph.D. |
| author_sort | , Andri Octora Putranto |
| collection | UGM |
| description | This research aims to analyze and test the influence of Centro Friends service
program quality on the consumer satisfaction, analyze and test the influence of Centro
Friends service program quality on the consumer loyalty, analyze and test the influence of
consumer satisfaction on the consumer loyalty.
The research method applied in this study is a survey method. Sampling technique in
this study is non-probability sampling with utilizes purposive sampling technique. The
respondents for this research were 300 respondents.
The quantitative analysis used in this research is SEM Analysis based on statistical
analysis using AMOS 6.0 program, the causality hypothesis test from each of the research
variables results are the correlation between LPSqual and satisfaction is 0.438, the correlation
between LPSqual and loyalty is 0.238 and the correlation between satisfaction and consumer
loyalty is 0.363 this means that all hypothesis are supported. Correlation analysis results are
the correlation between LPSqual and satisfaction is 0.368, the correlation between LPSqual
and loyalty is 0.375 and the correlation between satisfaction and consumer loyalty is 0.368.
The results shown that There are positive and significant correlation between Loyalty Quality
Service Program and consumer satisfaction, between Loyalty Quality Service Program and
consumer loyalty and between Consumer satisfaction and consumer loyalty. |
| first_indexed | 2024-03-13T23:10:58Z |
| format | Thesis |
| id | oai:generic.eprints.org:125532 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:10:58Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1255322016-03-04T08:26:29Z https://repository.ugm.ac.id/125532/ PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA , Andri Octora Putranto , Bayu Sutikno, MSM., Ph.D. ETD This research aims to analyze and test the influence of Centro Friends service program quality on the consumer satisfaction, analyze and test the influence of Centro Friends service program quality on the consumer loyalty, analyze and test the influence of consumer satisfaction on the consumer loyalty. The research method applied in this study is a survey method. Sampling technique in this study is non-probability sampling with utilizes purposive sampling technique. The respondents for this research were 300 respondents. The quantitative analysis used in this research is SEM Analysis based on statistical analysis using AMOS 6.0 program, the causality hypothesis test from each of the research variables results are the correlation between LPSqual and satisfaction is 0.438, the correlation between LPSqual and loyalty is 0.238 and the correlation between satisfaction and consumer loyalty is 0.363 this means that all hypothesis are supported. Correlation analysis results are the correlation between LPSqual and satisfaction is 0.368, the correlation between LPSqual and loyalty is 0.375 and the correlation between satisfaction and consumer loyalty is 0.368. The results shown that There are positive and significant correlation between Loyalty Quality Service Program and consumer satisfaction, between Loyalty Quality Service Program and consumer loyalty and between Consumer satisfaction and consumer loyalty. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Andri Octora Putranto and , Bayu Sutikno, MSM., Ph.D. (2013) PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65701 |
| spellingShingle | ETD , Andri Octora Putranto , Bayu Sutikno, MSM., Ph.D. PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA |
| title | PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE
DEPARTMENT STORE YOGYAKARTA |
| title_full | PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE
DEPARTMENT STORE YOGYAKARTA |
| title_fullStr | PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE
DEPARTMENT STORE YOGYAKARTA |
| title_full_unstemmed | PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE
DEPARTMENT STORE YOGYAKARTA |
| title_short | PENGARUH PROGRAM CENTRO FRIENDS TERHADAP LOYALITAS PELANGGAN CENTRO LIFESTYLE
DEPARTMENT STORE YOGYAKARTA |
| title_sort | pengaruh program centro friends terhadap loyalitas pelanggan centro lifestyle department store yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT andrioctoraputranto pengaruhprogramcentrofriendsterhadaployalitaspelanggancentrolifestyledepartmentstoreyogyakarta AT bayusutiknomsmphd pengaruhprogramcentrofriendsterhadaployalitaspelanggancentrolifestyledepartmentstoreyogyakarta |