| Summary: | Resources is the most crucial or essential component within an organization in
running its business activities. A realization of resources possession as well as the
process of allocating the resources optimally is playing a great role in achieving
maximum outcome. A company or an organization must be able to identify
possessed resources also effectively organize its resources. Resources is the key to
accomplish competitive advantage and profits from Internal perspective, thus they
are considered as the fundamental or basis of how the strategy is formed and also as
guidance to better business performance rather than focusing more into external
environment. Resources which are valuable, rare, inimitable, and well- organized by
the firm will have the advantage of becoming a resource of sustainable competitive
advantage and produce above average economic returns.
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