| Summary: | To maintain company�s position in the industry, each company have to
have ability to adapt with changes and uncertainty which are coming from the
business environment. DHL Express Indonesia, is one of company that run in
transportation and express delivery industry where lot�s of uncertainty could
happened from many external environment which can give huge impact to the
business continutity. Nowadays, DHL still in reactive position for each changes
that happened to company and also still doing traditional forecasting using trend
extrapolation from historical data and focus on sales / financial number.
Scenario Planning for DHL Indonesia aims to help DHL to anticipate
future uncertainty based on suitable key driving forces that can shape company�s
future. By knowing key driving forces, DHL can figure out four type of future
scenario from four quadrant based on two extreme uncertainty axes. From each
scenario, DHL could detect implication and suitable option / strategy if one
specific scenario happen in the near future.
This study using primary source from company�s top level management
through direct interview. Additon to that, questionare for middle level
management being distributed to validate interview result (triangulation method).
Indirect interview with key customer is also being done to know DHL position
from customer�s eyes.
Result of the study is knowing key driving forces for DHL are regional
economic development, terorism, and regulation changes in Indonesia. Based on that forces, four future scenario that might be face by DHL based on extreme
uncertainty axes are: From Indonesia to the World
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