ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN
PT Finansia Multi Finance as object of research because this company is one of the multinational companies that experienced significant growth in electronic financing products. PT Finansia Multi Finance is an entity with a mix of professionals from Indonesia, Singapore, and America. Moving on from t...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| author | , Dian Sampurno Kuntorojati , Dr. Mahfud Sholihin, Ph.D. |
| author_facet | , Dian Sampurno Kuntorojati , Dr. Mahfud Sholihin, Ph.D. |
| author_sort | , Dian Sampurno Kuntorojati |
| collection | UGM |
| description | PT Finansia Multi Finance as object of research because this company is
one of the multinational companies that experienced significant growth in
electronic financing products. PT Finansia Multi Finance is an entity with a mix
of professionals from Indonesia, Singapore, and America. Moving on from the
financing for motorcycles, cars and heavy equipment which are maintained since
PT Finansia Multi Finance was established to the year 1997, PT Finansia Multi
Finance builds business and attracts loyal customers by adding electronic
financing.
The purpose of this study is to identify and evaluate the competitive
strategy of PT Finansia Multi Finance in current electronic financing industry
competition. Formulate alternative strategy for the company in accordance with
the predicted changes that will occur in the environment of electronic financing
industry in Jakarta.
The data in this study is analyzed using descriptive qualitative method
with an external approach of Five Force analysis and Generic, while an internal
analysis is conducted to determine the company's strengths and weaknesses in
order to find the most appropriate competitive strategy to be applied to deal with
industry competition. One of the most well known methods of internal analysis
used in this study is the method of Resource Based View (RBV).To sharpen the
analysis, the results of external and internal assessment will be followed by a Key
Success Factor analysis and SWOT.
Based on external analyses in the form of generic strategy analysis and
industry analysis based on the five forces of Michael E. Porter, internal analysis of
Resource Based View, analysis of key success factors, and SWOT analysis
followed by considering the key factors of success and power - opportunity
quadrant as the quadrant of PT Financia Multi Finance then the competitive
strategy of PT Finansia Multi Finance is (1) marketing with target market to group
or corporation (2) intensification of marketing in potential regions (3) increase
technology utilization for promotional activities and to expand the distribution of
services (4) enhance the relationship and cooperation with product dealers which
financing is provided by the company. |
| first_indexed | 2024-03-13T23:11:03Z |
| format | Thesis |
| id | oai:generic.eprints.org:125563 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:11:03Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1255632016-03-04T08:32:27Z https://repository.ugm.ac.id/125563/ ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN , Dian Sampurno Kuntorojati , Dr. Mahfud Sholihin, Ph.D. ETD PT Finansia Multi Finance as object of research because this company is one of the multinational companies that experienced significant growth in electronic financing products. PT Finansia Multi Finance is an entity with a mix of professionals from Indonesia, Singapore, and America. Moving on from the financing for motorcycles, cars and heavy equipment which are maintained since PT Finansia Multi Finance was established to the year 1997, PT Finansia Multi Finance builds business and attracts loyal customers by adding electronic financing. The purpose of this study is to identify and evaluate the competitive strategy of PT Finansia Multi Finance in current electronic financing industry competition. Formulate alternative strategy for the company in accordance with the predicted changes that will occur in the environment of electronic financing industry in Jakarta. The data in this study is analyzed using descriptive qualitative method with an external approach of Five Force analysis and Generic, while an internal analysis is conducted to determine the company's strengths and weaknesses in order to find the most appropriate competitive strategy to be applied to deal with industry competition. One of the most well known methods of internal analysis used in this study is the method of Resource Based View (RBV).To sharpen the analysis, the results of external and internal assessment will be followed by a Key Success Factor analysis and SWOT. Based on external analyses in the form of generic strategy analysis and industry analysis based on the five forces of Michael E. Porter, internal analysis of Resource Based View, analysis of key success factors, and SWOT analysis followed by considering the key factors of success and power - opportunity quadrant as the quadrant of PT Financia Multi Finance then the competitive strategy of PT Finansia Multi Finance is (1) marketing with target market to group or corporation (2) intensification of marketing in potential regions (3) increase technology utilization for promotional activities and to expand the distribution of services (4) enhance the relationship and cooperation with product dealers which financing is provided by the company. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Dian Sampurno Kuntorojati and , Dr. Mahfud Sholihin, Ph.D. (2013) ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65732 |
| spellingShingle | ETD , Dian Sampurno Kuntorojati , Dr. Mahfud Sholihin, Ph.D. ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN |
| title | ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN |
| title_full | ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN |
| title_fullStr | ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN |
| title_full_unstemmed | ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN |
| title_short | ANALISA STRATEGI BERSAING PT FINANSIA MULTI FINANCE DALAM MENGHADAPI PERSAINGAN |
| title_sort | analisa strategi bersaing pt finansia multi finance dalam menghadapi persaingan |
| topic | ETD |
| work_keys_str_mv | AT diansampurnokuntorojati analisastrategibersaingptfinansiamultifinancedalammenghadapipersaingan AT drmahfudsholihinphd analisastrategibersaingptfinansiamultifinancedalammenghadapipersaingan |