ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI STUDI PADA PT A
This study objectives are to evaluate, map and propose alternative strategies for company in order to face competition by evaluating company�s external and internal condition which produces strength - weakness and opportunity � threat map that company is facing. This research uses TOWS matrix an...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1797034397892870144 |
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| author | , Fernandes Lambert , Prof. Dr. Gudono, MBA. |
| author_facet | , Fernandes Lambert , Prof. Dr. Gudono, MBA. |
| author_sort | , Fernandes Lambert |
| collection | UGM |
| description | This study objectives are to evaluate, map and propose alternative
strategies for company in order to face competition by evaluating company�s
external and internal condition which produces strength - weakness and
opportunity � threat map that company is facing. This research uses TOWS matrix
and SPACE Matrix to have end result of strategy proposal that is suitable to be
executed by the company.
The study was conducted at an Information Technology system integrator
company which the company is part of a larger corporation which has of
businesses line in various industrial field. Research data collection was conducted
using interviews, questionnaires and secondary data. Interviews and
questionnaires were conducted with the directors and management of the
company. The obtained data then assessed and poured into research tools
mentioned above to produce a mapping of external and internal conditions of
company whose result can be used to produce vriety of proposed strategies. Using
the SPACE Matrix, this study proposes suitable strategies to be implemented by
the company.
The result generated by the study is that the company now located in an
aggressive quadrant which means the company can take on the strategy proposed
in SO quadrant (from TOWS matrix) in which company can drive more
penetration through the products that have been mastered by the team, entering
new solutions at large, one way is to develop new partnerships with principals of
products whose sought after by the market, and also to develop local solutions. |
| first_indexed | 2024-03-13T23:11:05Z |
| format | Thesis |
| id | oai:generic.eprints.org:125574 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:11:05Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1255742016-03-04T08:36:44Z https://repository.ugm.ac.id/125574/ ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI STUDI PADA PT A , Fernandes Lambert , Prof. Dr. Gudono, MBA. ETD This study objectives are to evaluate, map and propose alternative strategies for company in order to face competition by evaluating company�s external and internal condition which produces strength - weakness and opportunity � threat map that company is facing. This research uses TOWS matrix and SPACE Matrix to have end result of strategy proposal that is suitable to be executed by the company. The study was conducted at an Information Technology system integrator company which the company is part of a larger corporation which has of businesses line in various industrial field. Research data collection was conducted using interviews, questionnaires and secondary data. Interviews and questionnaires were conducted with the directors and management of the company. The obtained data then assessed and poured into research tools mentioned above to produce a mapping of external and internal conditions of company whose result can be used to produce vriety of proposed strategies. Using the SPACE Matrix, this study proposes suitable strategies to be implemented by the company. The result generated by the study is that the company now located in an aggressive quadrant which means the company can take on the strategy proposed in SO quadrant (from TOWS matrix) in which company can drive more penetration through the products that have been mastered by the team, entering new solutions at large, one way is to develop new partnerships with principals of products whose sought after by the market, and also to develop local solutions. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Fernandes Lambert and , Prof. Dr. Gudono, MBA. (2013) ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI STUDI PADA PT A. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65743 |
| spellingShingle | ETD , Fernandes Lambert , Prof. Dr. Gudono, MBA. ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI STUDI PADA PT A |
| title | ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI
STUDI PADA PT A |
| title_full | ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI
STUDI PADA PT A |
| title_fullStr | ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI
STUDI PADA PT A |
| title_full_unstemmed | ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI
STUDI PADA PT A |
| title_short | ANALISIS STRATEGI BERSAING DI PERUSAHAAN INTEGRATOR SISTEM TI
STUDI PADA PT A |
| title_sort | analisis strategi bersaing di perusahaan integrator sistem ti studi pada pt a |
| topic | ETD |
| work_keys_str_mv | AT fernandeslambert analisisstrategibersaingdiperusahaanintegratorsistemtistudipadapta AT profdrgudonomba analisisstrategibersaingdiperusahaanintegratorsistemtistudipadapta |