MULTI SIDED BUSINESS MODEL PADA LAYANAN ONLINE GAMES
This study explains the multi-sided platform business model in online games industry in Indonesia with a case study on PT Agate Studio. The next stage in this research is recommended to PT Agate Studio to run a multi-sided business model which has been used business model is limited to only one type...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | This study explains the multi-sided platform business model in online games
industry in Indonesia with a case study on PT Agate Studio. The next stage in this
research is recommended to PT Agate Studio to run a multi-sided business model
which has been used business model is limited to only one type of business model.
Study of direct observation of activities and games developer-depth interviews
with some of those involved in online games ecosystem in Indonesia. To get an
idea of the business model more clearly carried out the study of literature on the
various definitions of business models and innovation theory.
In this study the authors found that the business model in PT Agate Studio is
based on one type of business model. Further research is recommended in order
to implement its multisided business models among the B2B business model,
merchandishing, advertising in addition to the existing business model. |
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