ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION): STUDI KASUS CREDIT UNION BEREROD GRATIA JAKARTA (CUBG JKT)
One of microfinance institutions are interesting to be observed is credit union (CU). It is caused by credit unions have a unique character of the others economic system, and CU has also been tested and proved to be resistant to the economic crisis in Indonesia in 1997. One of the credit union in In...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826047463659667456 |
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| author | , Olivia Dery Sutedjo , Ertambang Nahartyo, Ph.D., CMA. |
| author_facet | , Olivia Dery Sutedjo , Ertambang Nahartyo, Ph.D., CMA. |
| author_sort | , Olivia Dery Sutedjo |
| collection | UGM |
| description | One of microfinance institutions are interesting to be observed is credit
union (CU). It is caused by credit unions have a unique character of the others
economic system, and CU has also been tested and proved to be resistant to the
economic crisis in Indonesia in 1997. One of the credit union in Indonesia are
being developed at this time is Credit Union of Bererod Gratia, the credit union
was founded not only intended solely as a pure business because this credit union
keep to promote the social and public services that are non profit. However, in
order to survive and compete with other microfinance institutions, CU still require
the implementation of an marketing mix strategies effectively and accurately.
The research used descriptive and qualitative methods, data collection was
conducted by the documents study, and in-depth interviews. Marketing strategy
analysis is conducted by using the concept of the marketing mix (product, price,
place, and promotion) and it is reinforced with a SWOT analysis, which gave
birth to the chosen marketing strategy. The research results showed that the
selected marketing mix strategy of Bererod Gratia Credit Union can be
implemented by: (1) Preparing for the possibility of elasticity credit period, (2)
Design and implement operational standards of service a loan that allows the
borrower satisfaction as member of credit union, (3) designing and implementing
network expansion of credit union service unit in potential and different areas, (4)
Provide incentives to members of the credit union who make payment always on
time for a certain period, (5) Improve the quality and quantity of promotion that
has been implemented all the time. |
| first_indexed | 2024-03-13T23:11:17Z |
| format | Thesis |
| id | oai:generic.eprints.org:125636 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:11:17Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1256362016-03-04T08:41:38Z https://repository.ugm.ac.id/125636/ ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION): STUDI KASUS CREDIT UNION BEREROD GRATIA JAKARTA (CUBG JKT) , Olivia Dery Sutedjo , Ertambang Nahartyo, Ph.D., CMA. ETD One of microfinance institutions are interesting to be observed is credit union (CU). It is caused by credit unions have a unique character of the others economic system, and CU has also been tested and proved to be resistant to the economic crisis in Indonesia in 1997. One of the credit union in Indonesia are being developed at this time is Credit Union of Bererod Gratia, the credit union was founded not only intended solely as a pure business because this credit union keep to promote the social and public services that are non profit. However, in order to survive and compete with other microfinance institutions, CU still require the implementation of an marketing mix strategies effectively and accurately. The research used descriptive and qualitative methods, data collection was conducted by the documents study, and in-depth interviews. Marketing strategy analysis is conducted by using the concept of the marketing mix (product, price, place, and promotion) and it is reinforced with a SWOT analysis, which gave birth to the chosen marketing strategy. The research results showed that the selected marketing mix strategy of Bererod Gratia Credit Union can be implemented by: (1) Preparing for the possibility of elasticity credit period, (2) Design and implement operational standards of service a loan that allows the borrower satisfaction as member of credit union, (3) designing and implementing network expansion of credit union service unit in potential and different areas, (4) Provide incentives to members of the credit union who make payment always on time for a certain period, (5) Improve the quality and quantity of promotion that has been implemented all the time. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Olivia Dery Sutedjo and , Ertambang Nahartyo, Ph.D., CMA. (2013) ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION): STUDI KASUS CREDIT UNION BEREROD GRATIA JAKARTA (CUBG JKT). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65806 |
| spellingShingle | ETD , Olivia Dery Sutedjo , Ertambang Nahartyo, Ph.D., CMA. ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION): STUDI KASUS CREDIT UNION BEREROD GRATIA JAKARTA (CUBG JKT) |
| title | ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION):
STUDI KASUS CREDIT UNION BEREROD GRATIA
JAKARTA (CUBG JKT) |
| title_full | ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION):
STUDI KASUS CREDIT UNION BEREROD GRATIA
JAKARTA (CUBG JKT) |
| title_fullStr | ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION):
STUDI KASUS CREDIT UNION BEREROD GRATIA
JAKARTA (CUBG JKT) |
| title_full_unstemmed | ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION):
STUDI KASUS CREDIT UNION BEREROD GRATIA
JAKARTA (CUBG JKT) |
| title_short | ANALISIS STRATEGI PEMASARAN KOPERASI KREDIT (CREDIT UNION):
STUDI KASUS CREDIT UNION BEREROD GRATIA
JAKARTA (CUBG JKT) |
| title_sort | analisis strategi pemasaran koperasi kredit credit union studi kasus credit union bererod gratia jakarta cubg jkt |
| topic | ETD |
| work_keys_str_mv | AT oliviaderysutedjo analisisstrategipemasarankoperasikreditcreditunionstudikasuscreditunionbererodgratiajakartacubgjkt AT ertambangnahartyophdcma analisisstrategipemasarankoperasikreditcreditunionstudikasuscreditunionbererodgratiajakartacubgjkt |